Getting ready for the spring rush? Make your real estate listings photos stand out!

I’ve worked for many successful real estate agents in Montreal and the surrounding area and I believe one of the secrets to their success is providing their clients with professional real estate photography to showcase their properties in the best light possible.  These real estate agents know what it takes to stand out in a competitive industry: superlative client service. By investing in professional real estate photography rather than relying on quick snapshots taken with a pocket camera, they are showing their customers that they take their work seriously and that they are committed to providing an excellent service to help them sell their property. Here are a few tips real estate agents should keep in mind when preparing their listings’ images of property for sale or lease:

  • Use pro gear! Real estate photography requires the use of a professional camera able to capture the way the actual lighting appears in the property in a way that enhances the space and is attractive to potential buyers. Most prospective property buyers are looking for natural light, clean, well decorated living spaces. By using a tripod, long exposures and a professional camera even a less than spectacular room can be made to look attractive, warm and inviting.
  • Clean up and declutter! Whether the owner of the property is still living in the home or condo you are selling on their behalf, or if it is a new development still yet to be moved into, it pays to have the space professionally cleaned up and prepared in advance of the real estate photography session you’ve booked. Take a page from a homestager’s book (or hire one to help you). Put magazines away leaving just a few in neat stacks on clean, polished surfaces; put away the dishes in the kitchen; roll up the dingy bathroom carpets; hang the towels as if you were preparing a room in a 5 star hotel; brighten up a space with a few well placed plants or even better, a vase or two of fresh cut flowers. Make the rooms you are advertising look like a space someone wants to live in – without letting it look too lived in.
  • Hire a professional real estate photographer! Admittedly, this is a shameless plug, but considering the fees paid to a professional photographer are both business expenses and fractions of a percentage point off the value of a commission, is it really worth your time and effort to take the shots yourself? Professional camera gear (even just a basic set up that fits in a small backpack) costs upwards of $10,000.  Leverage the investment and skill of a professional real estate photographer to do what he or she does best, so you can focus on what you do best: making the sale and making your client a happy (repeat) customer.

Good luck with the spring real estate 2010 season. From my vantage point working with real estate agents around the city, the Montreal market has held up well during this past recession and looks to be heating up again. Professional real estate photography will help make your properties shine and get you quickly to your next sale.

Update Feb 27, 2010: A day after the image above was posted to my client’s website www.montrealrealestatesource.com the condo sold! Great real estate photography really works!

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