I’ve recently set up a series of business development meetings with potential clients whom I expected to be regular users of photographers for their events. I was surprised to learn that some of them had never hired a photographer to cover an event. This made me stop and think about the value a photographer brings to event organizers. Here are three reasons why hiring a photographer for your event might be a good idea, especially if you or your organization has never hired one before:
Documentation: One aspect of what I do when covering an event is capture the room set-up, before guests arrive. Known as “beauty shots” I always find taking these images a little tedious but I recognize they are an important part of documenting the event, and not simply to show off how beautiful the space looks. Having these types of set-up shots are incredibly useful to new staff members who may not have been at any previous events but find themselves being responsible for setting up the next one. Images of how the room is laid out, the food served, (even napkins showing the caterer’s name) can be very useful for the newbie whose responsibility it is to make this year’s event as impressive (or more) than last year’s.
Exposure to new technology: With phones and inexpensive small point and shoots, budget wary clients may be tempted to skip on adding an extra line item to the event bill, but in so doing, they risk missing out on the latest trends in camera technology that an active event photographer is likely to be using. Virtual reality (360), and time lapses cameras, for example, are not likely to be found in the office cupboard but they do add interesting and engaging visual elements in the aftermath of the event that can be leveraged for marketing or social media by the organizer. If there is an outdoor activity, or excursion such as a river cruise or guided city-walk, a drone might be used to capture some unique views of the guests. While it likely doesn’t make sense for most organizations to own this kind of expensive kit, having them available for an event can make a huge difference in generating exciting, even spectacular images that can used for any number of purposes afterwards.
It makes your guests feel important: event photography, like any form of interactive art, is part theatre. A great event photographer brings not just the right kit, but the right attitude that actually improves the general ambience and vibe of an event. A professional photographer in attendance also sends the message to your guests that they matter and that they are worth spending a little extra on. If part of the reason for hosting an event in the first place is to impress the people in attendance, professional photography pays dividends far in above its costs.