The last minute…

5minstomidnight
Photo: Marcus Grossalber

Were it not for the last minute, I’d be a lot poorer. As the owner/operator of a busy photo and video business I receive a lot of last minute requests from clients who just realized that they need someone to cover their event—tomorrow.

Some decisions do take longer than others and sometimes an event doesn’t get confirmed with a lot of advance notice, but I am always a little bit surprised at how often I get asked to cover something with very short notice.

If you are in the business of planning, or helping to coordinate, an event, here’s how to get the most value out of your last minute requests and make sure you still get the best service you can get.

1) Have a budget or know the market value you are asking for very well – with the clock running down you don’t have time for any protracted negotiations. Either state your budget up front with your request, or have it ready to vet against the price quoted to make sure you are within an acceptable range so you can book immediately.

2) Don’t waste time with a shot list – it is almost always unnecessary if you are dealing with a professional as the shots you’ll spend time spelling out are the ones your shooter is going to go after anyway. All events, regardless of the specifics, have a certain similarity and flow to them and the key moments, important people, and physical characteristics of the room and set up are going to be captured.

3) Respond quickly! While you may end up reaching out to a number of potential suppliers, please take a moment to notify the ones you don’t choose that the gig is off. A lot of professionals who live on gigs will hold a date for you if you’ve asked them to. Just because there is short notice time, doesn’t mean someone else might not come up with an even shorter notice – if you’re not going to use the supplier you’ve contacted on this occasion, let them know so they can jump on the next opportunity.