“I want it now”: leveraging real time photo delivery for event marketing

 

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The Big Picture

Everything happens faster now.

Event photography has always been a bit like the fast food business with a need to deliver fresh photos quickly, but today it is more like Netflix where clients expect to have a steady stream of images on demand, delivered almost as fast as you can take them.

One reason for this, of course, is to meet the expectations of event attendees who will be snapping and posting photos of the event on their personal social media feeds. Event managers want to tap into that same excitement but keep eyes trained on their social channels and leverage the content and media generated to support the event. This is usually managed by assigning and communicating to all an event specific #hashtag which helps pull in photos and videos posted by everyone who uses it, not just the paid professionals hired to cover the event.

Another reason clients like to have a hot dish of freshly baked images delivered on site is to take advantage of venues that offer big screen experiences, like we recently experienced at Taverne 1909 here in Montreal, for the after party of the Shriner’s Hospital Wonder Race event.

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Life’s more fun in real time

Not only does the instant show provide an added element of fun for attendees (who are all waiting to catch a glimpse of themselves in the shots selected) but it is also fun for the event photographer who usually sends off his or her images to a client’s email without ever really seeing how people use or react to the images that have been generated, curated and crafted into a storyline.

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I want to be a star on the big screen

As a professional event shooter today, if you’re not using tools that allow you to turn around a set of images onsite, quickly, you are becoming obsolete. And for clients, if you’re not taking advantage of the extra oomph you can pack into your events by sharing images (and brief video reels or event highlights for a grand finale) you are missing out on an additional touch point with your guests and a chance to add yet one more layer of connectivity between you and them — which today is what’s needed to capture loyalty and keep your event top of mind for attendees, who have a plethora of events, conferences and meetings to choose from.