Capturing company culture in a corporate portrait

One of the aims (and challenges) of portraiture is to tell a person’s story in just one image. Those that do it well, like Yousef Karsh‘s image of Churchill, are memorable because you see more than a representation of what someone looks like – you see something of who they are.

I was once on a portrait assignment in Old Montreal and asked to capture in a few portraits the main executives of a company with a long and interesting history.

The client, a family operation, has an extensive shipping network and is one of the leading shipping companies in Montreal. The current CEO is following in the footsteps of his father, and his father before him. The corporate portrait needed to capture a sense of the current CEO’s personality and show a continuity and link to the company’s important and valuable heritage.

Next in line

Next in line

I set up this shot in the board room, using two soft-boxes and positioning the CEO and VP beside earlier portraits of their father and former CEO. My intention was to give the impression of people who are in charge but know their place in history.

I took the next few portraits with the company’s business in mind. I wanted to include a view of the St. Lawrence Seaway visible down below, while highlighting the person in the portrait. Lighting a subject in front of a window is a bit tricky, but  with the help of an assistant holding up a baffle to block unwanted glare, and a willing subject, we were able to capture an image that highlights both the main subject and allows in elements of the background that I felt were important, if subtle, accents to the portrait itself.

A man with an Empire

A man with an Empire

Taking good corporate portraits often involves thinking not just about the subject and the technical requirements of the shoot, but also about your client’s business. I believe a good corporate portrait shows a subject in the context of the actual business. While in many cases, a client only needs or wants a straight portrait shot against a seamless grey or white background, in those cases where more can be done, a good way of capturing a corporate portrait is to situate the subject within a framework of visual elements that speak to the culture and brand of the company itself.

Celebrate your winners with a photo book

Full length portrait shot on white seamless backdrop of Lloyd Cooper, a top-performer with Cushman & Wakefield

Shine the spotlight on your top employees

Organizations that celebrate the achievements of their top-performing employees are the kinds of companies people like to work for. One of my regular corporate clients in Montreal celebrates their winners with an annual publication of a photo book showcasing their people who really shone and stood out in the past year. A full double page spread is used to highlight this year’s heroes, usually shot against a simple white backdrop to make a group composite image that brings together in one image, employees from offices across Canada.

Why bother with extra recognition? Aren’t employees rewarded enough with pay and or proportionate commissions on their sales?

According to the HR Council, employee recognition is important because:

  • Lets employees know that their work is valued and appreciated
  • Gives employees a sense of ownership and belonging in their place of work
  • Improves morale
  • Enhances loyalty
  • Helps build a supportive work environment
  • Increases employee motivation
  • Improves employee retention

There are many ways to do it and it doesn’t have to cost a lot. Giving your employees a brand new profile photo or featuring them in an article on your website is an inexpensive way to share their success and help them boost their own personal brands. A lot of companies talk about how important their people are, but how many really walk the walk?

Have you got hidden gems in your organization that deserve better recognition and some praise? Are you doing enough to make your team feel appreciated? Recognition can be as simple as a friendly hello in the morning but shouldn’t stop there. While money and material things will add to an employee’s short-term happiness, in the long run, people who are truly happy and satisfied with their employers are those who feel recognized, appreciated and that their contributions are a part of the company’s overall success.

If you haven’t done it yet, make 2015 the year you prove to your employees that they really are key to your company’s success. Let them know how proud you are of them, and they’ll show you their appreciation by staying with you.

Is your event photographer too shy?

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Popup, shoot, pop down

If you have the right personality for it, being an event photographer can be one of the best jobs in the world. I’ve covered hundreds of events and still get excited about going to work. You get invited to attend all the best parties, go backstage, have complete VIP access to anywhere in the venue, and you get to meet hundreds of people weekly during the busier times of the year. If you are, like me, a hyper-extrovert, the thought of this is thrilling.

Covering large conferences or tradeshows can also be intellectually stimulating as you get to be a fly on the wall at all the sessions, see world-class speakers deliver keynote addresses and learn about all kinds of new and interesting things while doing your job. One day it’s how beacons are revolutionizing retail bringing the physical and digital worlds together (phygital), and the next its a deep dive into diagnostic imaging, or an international food show, or a trade show on plastic injection moulding and 3D printing.

However, covering events is not something every photographer can do equally well. Many photographers are by nature a little shy and introverted. Some chose photography as a career specifically because it allows them to be behind the camera and not in front of it. This can serve them exceedingly well with some forms of photography (landscapes, street photography, fine art) but is deadly for an event photographer.

Smile!I see it as part of my job to “embed” myself in an event. I like to engage with the guests, chat with people, make friends and generally put people at ease before I ask to take their picture. This doesn’t mean I forget my place or the task at hand. On the contrary, it allows me to do my job better. I’ve found that once people like you, their guard drops and that’s when you see real smiles, real sparkles in people’s eyes, and real expressions of people enjoying themselves. These are the kinds of looks you want to see when looking at the photos of your event, particularly if your job is to sell more seats or tickets to future events. People who come to a given conference, for example, will choose yours over a competitor’s in part by looking through the photos from past events on your website. They want to see people like themselves, having a good time, making connections and looking engaged and interested in the content. To get those kinds of shots, your event photographer has to be in the heart of the action and can’t be off hiding somewhere snapping photos from afar or timidly interrupting social pods to ask for a photo. A truly great event photographer plays with the crowd, enjoys their company and vice-versa. Some of the best photos I’ve ever taken have happened at the end of the evening when the group I’ve been shepherding around through my lens finally lets loose and starts to mingle and have fun.

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Get down, get down!

I think the key qualities to look for in the next event photographer you hire are these:

  • Extrovertism: taking pictures of large gatherings of people in any kind of social setting has to excite your shooter. If the thought of meeting 20, 50, 100 people in one busy night doesn’t get their blood pumping than they are not going to be happy doing their job.
  • Curiosity: is your shooter curious about the people at the event? Is he or she interested in the subject matter being covered at the tradeshow or conference? Does your shooter seem interested in your business and what it takes to make your events happen? Curiosity about people is fundamental. Only a curious person is interested in looking at people all day and night and never tires of it.
  • Engagement: is your shooter engaging in conversation? Can he or she start conversations quickly? Is he or she socially well adjusted and not awkward? Being in the crowd and moving through it relatively smoothly and quickly in order to cover the entire scope of the event takes skill. A shy person will not want to plunge into the thickest part of a crowd, nor interrupt their conversations politely to get their photos, though that is precisely where they will need to get to if they are to get the required shots.
  • Unobtrusiveness: ultimately your shooter has to be everywhere and nowhere. No one of your guests should be annoyed at his or her presence, and in the case of a wedding or podium shots, the shooter has to get in and out quickly so as not to be blocking the view to the audience behind them. Knowing one’s place is important in events and a good photographer’s place is to see everything, but not be seen to be in the way.
  • “Know when to walk away”: knowing when and how to “disappear” is also important. Your event photos should include a range of shots that also show the room(s), set ups, views of the crowd from a distance and if possible different angles (from a balcony). While it’s important for the event photographer to be inside the crowd for all the up close and personal shots, it’s also necessary to step away from time to time and observe from a distance to capture the feeling of the space and the event.

    A room with a view

    A room with a view

What are catchlights and why do you need them in your portrait?

One of my client recently asked me why there were lights in his eyes from the proofs gallery I’d sent him to select his headshot from.

“They are called catchlights,” I told him. “Without them you look dead.”

Catch me if you can

Catch me if you can

As you can see, the photo on the right has had the catchlights removed. The resulting image is somehow unsettling, as if my subject had suddenly been turned into an android with a drained battery.

So what is a “catchlight anyway, and why do photographers want them in their subject’s eyes (aside from wanting their subjects to look alive)?

5853eA catchlight is the light reflected in a subject’s eyes, sometimes called eye lights, that give a sense of life to a portrait. Look into someone’s face the next time you are talking to someone outdoors and you’ll see the reflected light from the sky in their eyes. It is this single source of light – the sun, in other words – that the catchlight mimics. Typically you’ll see the catchlight in the upper portion of the eye, as the placement of studio lights are generally done at an angle above the subject’s head.

We expect to see eyes sparkling when we see someone, even if we are not aware of it. Dull eyes that don’t reflect light appear lifeless. Look for how the next villain or evil character is lit in any film or television show you watch. Now you won’t be surprised if you see the eyes lack catchlights, enhancing the character’s “dark side”, literally.

There are no specific rules to how catchlights should be used, but I like them best when they are not too large, and situated a little off-centre in both irises. Sometimes you will see two lights (reflecting the two umbrellas most portrait set ups require), though some photographers will edit out one so that only a single gleam remains in keeping with the tradition of mimicking the look of the sun reflected in the eye.

Catchlights can come in different shapes and sizes, according to the light source casting them. If the photographer is using a soft box, the catchlights will be square or rectangular. Or if the photographer is using a ring light (preferred flash technique for fashion shoots) the light will be a round circle, like a tiny little LED donut shape in the eye.

I also really like the word catchlight, and the idea that our eyes do actually “catch” light through themselves, allowing those of us fortunate to have good vision see the world.

How much space do you need to take a good portrait?

I'm touching the walls on either side of me;)

If I open my arms I’d be touching two walls

The answer is, not much. While all photographers would love a beautiful, white walled studio with a full cyclorama, mounted studio lighting for every occasion, a view of a lovely European city below, most work out of rented studios or their homes. For photographers, like many of their corporate clients, the real working spaces they inhabit are often small, sometimes a little cramped, or shared so they are elbow to elbow with their colleagues. Most likely there is a boardroom available for meetings, but the day-to-day worker spends a lot of time in a little space and is concerned about whether such a space is adequate for having an in-office portrait done.

The truth is, a good corporate portrait photographer has to be highly adaptable and adjust to client spaces, not the other way around. While nearly all people working today require not just one but a few different profile pictures, this increased online presence has cut into one valuable resource that can’t be bought: time. The time-strapped professional doesn’t want to travel out of their office for a quick portrait to update their headshot, when the same service is available to them in their offices, at a lower cost and in a fraction of the time.

The space required for a corporate portrait is much less than you would think. I’ve worked in offices large and small, in downtown Montreal, industrial parks, hotel rooms, lobbies, boardrooms and people’s homes. The most space I’ve ever had to work with has been maybe 12 by 12 feet, and the least has been much tighter. I’ve been in closets bigger than some of the offices where I took portraits – but the thing is, regardless of the available space, the shots always come out and the subjects look as good.

I took this in my living room

I took this in my living room

Without getting into unnecessary detail on the positioning of lights, and the finagling of backdrops, the point is that a good corporate portrait a client will be able to use for at least a few years, can be taken in any sized office, and the process from start-to-finish can be done in no more than 45 minutes (with most of that time allocated to set up and take down).

 

Adventures with flying drones

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Drone selfies!

Lately I’ve been feeling that my event photography could use a bit of a lift….so I invested in a drone. After covering hundreds of events I’ve learned that one of the most exciting angles is a shot from above showing the full contingent of guests, or the beautiful setting a wedding is taking place in, for example. I’ve climbed up trees, clambered up rickety fire escapes and balanced on roof tops to get shots from above, but now I think I’ve found a (somewhat) safer solution: a flying drone equipped with a high res camera that shoots high definition video and stills.

While I’m still mastering flying techniques, I’m extremely excited about the potential. It’s new, a lot of fun, and I’m betting there are many people who will find having their portrait taken from above to be as exciting as it sounds. I plan on offering drone services for weddings (imagine your full wedding party outdoors, smiling up at the sky as the drone hovers over you!), as well as for real estate developments, and other large-scale events.

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It’s a bird, it’s a plane…it’s a drone!

Flying the drone is not without its challenges and weather conditions need to be virtually perfect (windless, clear skies with no trees or wires hanging nearby), but I’ve no doubt that adding a drone into the mix will bring a little something extra to any event.

 

How not to look awkward when having your photo taken

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This wind is ruining my hair!

I could have also called this, “What do I do with my hands?” but wanted to cover more than just hand placement as getting your picture taken is probably something everyone reading this has had done several times over, but may still be feeling uncomfortable and awkward while doing it. As a people photographer covering events and doing portraits, I have looked through my lens at thousands of faces and bodies and over time, have accumulated a few insights worth sharing to help ease the discomfort many people experience when a lens is thrust into their space and they are asked to “act naturally”.

First of all, I’m a photographer but I totally understand why someone would not like having their picture taken, and by extension may not even like having a photographer around. Photography can be intrusive, annoying, disruptive and greedy. When you’re at an event as a guest, you may not want your conversation bubbles to be regularly pricked by an event photographer coming round and positioning you into huddles with people you may be meeting for the very first time. You may be feeling annoyed at what the humidity is doing to your hair. Or more than likely, you are like most people (particularly, and sadly, if you are a woman) who just doesn’t like the way they look and doesn’t want to show up in any pictures. In short, you may be a rockstar on the outside, world’s best salesman, marketer, CEO or super star brainiac, but in that instant when the camera’s in front of your face, you feel small, insecure and want it to be over quickly. So what you can do about it?

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A smile by any other name

To begin – take a real look at yourself in front a full length mirror. Do it with clothes on and off. Do it when you are alone. And really take yourself in. What is it you don’t like about yourself (don’t love about yourself, hate about yourself)? Too tall, too short? Too skinny, too fat? Too top heavy, too flat? Don’t like the colour of your hair, the shape of your nose, the way your ears stick out? Think your mouth looks crooked when you smile? Do you think your eyes are too beady, too deep-set, too wide apart? Hate your teeth? Whatever your specific, highly personal concern/insecurity about how you look, I want you to realize right now that almost EVERYONE feels the same way about themselves as you do, and furthermore, nearly NO ONE sees the things that bother you so much the way you see them.

Stop for a moment and say that to yourself again: ” EVERYONE feels the same way, and NO ONE sees me the way I see me.”

Now let’s move on. Here’s what you’re likely to do when the event photographer bobs up near you at your next event. If you’re tall, you will slouch or bend sideways trying to cram yourself into the frame you are imagining. If you have chubby cheeks, you’ll probably try to look away from the camera a little bit, or sink into your neck and slightly back away. If you don’t like the way you smile or the shape, spacing or colour of your teeth you may keep your lips tightly closed, or hold your hand to your mouth. Whatever trick or evasive technique you’ve learned either consciously or more likely, unconsciously, as your photographer I want you to realize you are not hiding – you are highlighting – what you are trying to obscure. You need to stop doing it.

Here’s how:

  • If you’re tall, stand tall. Shoulders back, spine straight. You’re tall and that’s fantastic and you are proud of it. If you’re short, do the same thing.
  • If you think you have chubby cheeks, rather than pull away or sink, face the camera directly, protruding your chin ever so slightly. Come towards the lens, rather than away from it. Ask the photographer to show you the before and after and you will grasp immediately how big a difference this little trick can make on the way you look in a photo and how pleased you will be with the results.
  • No matter what shape, height, colour or gender you are. You need to start believing something very important right now. You are beautiful. Yes, you are. You may not feel like it, you may not believe it, you may have a list as long as your arm of all the people you believe are much more beautiful than you are, but none of that matters because it isn’t true. You really are beautiful.
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We’re sexy and we know it

My professional life comprises many many hours of looking at many, many people from all walks of life, at work, at play, in their homes, alone, or in groups. Just by looking at them, and trying to see them for what they really are so that I can take best advantage of their look I learned something very important.  I’ve discovered that when you look at someone and want to see them look good, you do. It’s just that simple. When you look at someone with compassion and feeling, they look better. Simple as that. And when you try to look at everyone like that, amazingly, everyone around you starts to look good. Because the truth is, what you look like is not what you think you look like. What you look like is really, what you feel like. That’s what shows. If you are feeling down, you look sad. If you are feeling awkward, you look uncomfortable. If you are feeling nervous, you look tense. Your emotional state overrides any physical condition you are focussing on. Change the way you feel about yourself, and you will change the way you look. And you will be happier with the results.

Smiling, as I’ve written about elsewhere, and observed throughout my career as a photographer, is oddly something that many people find hard to do. So here’s how to fix that: Start smiling. Right now. Do it! Smile. Think of something that makes you smile, and smile. If you can’t think of something that makes you smile, stop doing whatever you are doing and go find something, somebody, some place that makes you smile and don’t do anything else until you do. Smiling naturally is something every human can do. You are no different, regardless of how much wearable technology you have on right now, you are still a human like me, like the person sitting next to you on the bus, or looking at you across the desk/dancefloor/hallway/room/dinner table/pillow/field of sunflowers. You can smile naturally and your natural smile is the most beautiful smile you have. So learn how to recognize what that smile feels like and practice it until you feel totally comfortable doing it everywhere at anytime no matter the circumstances.

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Good lighting helps too

Wonderful things will happen. Smiling makes you feel better. Smiling actually makes you happier. Smiling is contagious (like yawning it triggers neuronal mirroring behaviour) and makes people around you smile. Smiling literally lights up your face. Smiling shows up in your eyes. Smiling is how you become the most beautiful you you can be. And it is free and easy to do. So start doing it now and do it as much as you can. The more you smile, the better you and those around you feel.  Once you’ve practiced a little alone, take it out into the world and do it in public. Smile at strangers, smile at friends, co-workers, bus drivers, cabbies, homeless people, children, pets. By the time the photographer gets around to you after you’ve been smiling like this for a few weeks, your smile will be natural, real and warm and show the world that yes, you are beautiful. And you know it.

And when you finally learn to value yourself and really believe the truth that your unique way of looking and being in the world is the most beautiful way to be, you will suddenly find having a photographer around won’t make you feel so awkward and may even be kind of fun.

Oh yeah, and what to do with your hands? You can cross them for a professional looking, let’s-get-down-to-business look (both men and women), rest one on your hip with the other hanging loose for a ever so slightly provocative, confident pose (for women); put one hand in the suit pocket and let the other hang loose (for men); or if you are in a group, either put them around your neighbours, or stand at an angle facing the camera, in close enough together so that one arm is tucked in behind the body of the person next to you.

Or just throw them up in the air and photo bomb someone – you know who you are.

 

 

Taking the corporate portrait to the streets

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Smiling in the City

Stand out from the crowd

Stand out from the crowd

There are many ways to shoot a good corporate portrait, and over the past decade I’ve taken many hundreds of them in a variety of contexts but one style I find particularly interesting is taking onsite portraits in urban settings outdoors. Working with my client/subject, it is both fun and effective to use the local environment as backdrops to take candid, natural, posed but not posey photos that can be used for profile pictures, LinkedIn or any of the myriad sites that require a photograph for an account.  I recently worked with a client who had strong – and good – ideas about how he wanted his portrait done and the kinds of backgrounds he was looking for. Living and working close to downtown Montreal it was not hard to satisfy his preference for shots with an urban feel, capturing the feel of the city and providing an appropriate context for a career-oriented professional.

We met up downtown and did what I call a “creative walkabout”; we each had a few ideas about where we wanted to go but took advantage of different views and angles along the way to capture some interesting shots. While most people who work in downtown office towers spend their time shuttling from work to home to work again, rarely pausing to take in the scenery in between, there is actually a lot of great looking buildings in Montreal and wonderful settings for portraits. We wandered around the downtown core, using local landmarks and finding the kinds of backdrops we were looking for simply by paying attention to our surroundings. Call it a mindful approach to corporate portraits.

Brighten up the cityscape

Brightening up the cityscape

Both my client and I were pleased with the results. This kind of session can be useful for anyone who works independently or in a shared office space where the usual in-office portrait set-up might not be feasible or desirable. It is also good for people who require frequent image updates to refresh their profile. With autumn just around the corner there is a great opportunity for creative and colorful portraits taking advantage of fall foliage and cooler weather (no sweaty foreheads!). Consider having your next portrait taken on a mindful, creative walkabout in a setting rich outdoor environment and you may find yourself with a whole new set of great profile pictures – and a new appreciation for the area you live and work in.

Helping clients maximize event marketing budgets with video & photo coverage

Showcasing your brand
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He picked a winner

Many clients putting on branding or sponsorship events would like to have along with photos a handful of short video clips they can use to feed the social media beasts (You Tube, Facebook, Twitter, etc). As all high-end cameras used by professional event photographers have built in capacity to shoot high definition video, it is easy to provide a 2-for-1 service to help reduce the overall cost of event coverage.

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Everyone loves free giveaways

This type of service is really aimed at the client (or PR firm working on behalf of a corporate account) who will be able to take advantage of the video provided and edit according to their own needs. Often just a brief 10 or 20 second clip is all that’s really need to help provide texture and context for a lively event where the goal is brand promotion. I was recently hired to cover a marketing activation hosted by KIA at the FIFA U-20 Women’s World Cup 2014 (Germany won this one too!) in Montreal in our city’s much maligned Olympic Stadium. In addition to the standard set of images requested (see below for a sample shot list), I was also asked to include short video clips. Including video with my normal event photography helped me give my client everything they wanted, and saved them the added cost of hiring a videographer.

Most organizers staging a promotional event have invested a lot of money, time and effort in getting the event ready for the launch. Money is spent on promotional items like tents, giveaways, t-shirts, temporary tattoos, etc as well as a raft of (usually) locally engaged staff to man and animate the booth, interact with visitors and provide the key branding messages along with a smile and good time for people drawn to the event site. Adding video into the requested images from an event photographer makes sense in the context of the overall marketing spend. There may not be enough budget for both, and while a good photographer can provide both, the same is not necessarily true in the reverse where a videographer is using a purposely designed video camera.

The role of the combined event photographer + videographer is to capture images of all of these elements in place, as well as in action. Many times the corporate end client has outsourced the event to PR firms that specialize in promotional events, and it is part of the PR firm’s mandate to show the client just how their marketing dollars were spent and on the level of visibility they achieved through the branded elements onsite. A part of nearly every event photo shot list in these kinds of set ups include a set of images showing all the branded pieces in place and in use, as below:

  • Overall activation space
  • Consumer interactions – people smiling, participating in the kicking cage, getting their faces painted/tattoos applied, receiving a towel, sitting in the display vehicle ==> combination of staged (e.g. Consumers facing the camera and smiling at you) and candid shots (e.g. Consumers not looking directly at you)
  • Specific branding pictures: Staged photo of entire staff team – full body length as well as cropped at the waist
    • Tent
    • Tent walls (inside and outside)
    • Table skirt
    • Flags
    • Bean bag chairs
    • Kicking cage
    • Tattoos (preferably on people’s faces/arms)
    • Towels – people holding them up as well as on the table
    • Staff uniforms

These kinds of images are key to fulfilling the mandate, and are enhanced by subsequent video clips during the event of the articles being used. In the best case, a combination of video and photos will provide not only an accurate document of the event, but also impart the general feeling and a level of excitement that all marketers like to see being generated around their brands.

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It is important to note that a professional videographer may well be worth the investment, particularly for weddings and other personal milestone events that require a polished professionally edited video. One of the main differences in quality between shooting brief event clips on a camera essentially designed for stills and a professional video camera is the sound quality, with vastly superior sound quality available in the higher end professional gear built for that purpose. However, for many clients, an intensively edited, polished product is not necessarily needed. In this age of distraction where attention spans are shorter than the lifecycles of fruit flies, a quick flash of video showing the key branded elements of a sponsored marketing activation (in KIA’s case we had a fun kicking cage where visitors could kick a ball into a cage and have the speed of their shot measured and played back for them) may be all that is needed to help convey the fun, excitement and vibe of an event.

 

 

Staying on top of your corporate – and personal – photo library

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Build it right the first time

As professional cameras get more complex and phones now do what most point-and-shoots used to do, one thing remains constant: the deluge of photographs these devices create gets steadily stronger. Depending on the business you are in, your corporate image library may rely on rights managed photos purchased from stock photo sites, or in-house generated images, or a blend of both. No matter what sector your firm operates in, from mining natural resources, to data mining, to dating sites – good quality images you own and have the rights to are an important piece of your communications arsenal. Images on company websites need to be updated and refreshed, teams change, executives move on or out. Companies enter new lines of business, or operate in multiple countries, requiring new images adapted to the new markets. And then there is the plethora of image-hungry social media sites like Pinterest, Facebook, Twitter and now even LinkedIn with its expanded platform for enhancing personal profiles that allows users to add photos, videos and slideshows showcasing their work. With such a great demand, companies – and usually the poor communications junior staffer tasked with it – have to have a way of searching, finding and storing all their images that allows them to get the images they need, when they need them in a timely fashion.  Here are a few tips for organizing your photo library and storing your images that I use as a professional photographer:

  1. Throw out the duds: probably the most important thing you can do to start your photo organizing project is invest in some kind of photo viewer like Adobe Bridge, Aperture or Lightroom, that allows you to view many files at once and attack them ruthlessly. Discard all images you know you don’t need and be very selective in choosing the best image from sets of similar looking images. Just because you can store every digital image you or your hired photographer has created for you, doesn’t mean you have to. Reducing the overall size of the pile you need to sort through will greatly free up your energy and allow you to focus in on the essential. If you are terrified of throwing something away that you think you might need again later (you know who you are clutterbugs), than create three folders: (1) Keep (2) Delete and (3) Maybe and dump all the ones you are undecided about in the Maybe folder.
  2. Triple back up your images – 2 hard drives and a cloud-based service: owning a hard drive that hasn’t failed yet is like riding a motorcycle before the accident you inevitably will have. There is no hard drive on the planet that is indestructible and if you haven’t had one konk out on you yet – run, don’t walk, to the nearest cloud service provider to start backing up your files because you will at some point experience the excruciating frustration of suddenly finding your hard drive inaccessible. I speak from experience. The golden rule is to have one set of images completely backed up on a hard drive you own and keep on the premises, a replica copy on a hard drive you keep off the premises and a third replica set in the cloud. There are a number of services online to choose from, the most popular being Dropbox, Google Drive and now iCloud. I personally have used all three, but favour Google Drive for it’s cost effectiveness (1 terabyte of storage for $9.99/month vs Dropbox 100 gigabytes for the same monthly cost). Do your research and select the provider that offers you what you need at the time you sign up – it is easy to add storage as you grow so no need in paying for more than you will be using.
  3. Categorize your images: there are many ways to sort through images (by year, location, subject matter, etc). Think about and establish categories that make sense for your business. If you are real estate firm this may be a price range (homes $1m and up), or a mining business with global operations you may need to a box for “people and communities” or product group. Be critical and try to keep the categories to a minimum. If you are working through your personal photo library, you might choose “family”, or sort by year.
  4. Use keywords: once you’ve created all the right bins to put your images in, add a few relevant keywords to every image. Adding keywords can be done in batches with software like Aperture or Lightroom, or even Photoshop. If, for example, a set of images all pertain to a specific event you can add the event title (gala dinner, or keynote speech, etc) to all the files at once by accessing the Batch Change function. Adding keywords is time consuming no matter how you do it, but once done it saves years of time later and makes it easy to search and find what you are looking for. Be your own Google
  5. Automate as much of your workflow as possible: use technology to your advantage. All image management software have many ways to help you sort and organize your image library. It takes some time to learn the ins and outs of a given program, but that up front investment in learning will pay off down the road as your image library grows.

Do it right the first time.  The best time to organize your images is right after they are taken. Sort, delete duds, categorize, add keyword tags and store in triplicate your files when they are fresh. Get into the habit of doing this and, just like flossing your teeth regularly, eventually you won’t remember how you ever lived without doing it. Automate as much of your workflow as possible and if all else fails, outsource the work to a photographer to do it for you.

Using context, collaboration and communication to create great portraits

classics 3

Classical Studies Summer Students

School may be out for most classes, but the hard-working students at the McGill School for Continuing Education are in session right through the hot summer months, and yesterday posed for their class photos on campus. The weather was hot and sunny  but this Montrealer is not complaining as winter is always just around the corner in this city.  After this brief  portrait session was done, I reflected a while on what it takes to create a great portrait whether you are just snapping a few shots of your family on vacation, or looking online to gather a few guidelines to inform your next corporate portrait photo shoot.

  1. Draw out the connections between subject(s) and their relevant subject matter or theme: whether your subject is someone famous, or just one of the millions of hard-working corporate workers out there in the world today, or a group of young summer students taking a course in a Classical Studies program, your job as photographer is to come up with ideas that can be translated into images that represent visually what is relevant to your subject. For example, if your subject is a Math Professor you could set up your shot in a classroom posing your subject in front of a blackboard covered in formulas and equations. Or if your subject is an author, you could set the subject in a contemplative space, perhaps the one where they write, or surround the writer with books. In the case of the McGill Classical Studies students, we (why we? see next point) sought out “classical” looking backgrounds to imbue the young group with a bit of the weight and substance of what they had gathered to study. In brief, contextualize your subject within the essential context of what makes your subject portrait-worthy in the time frame of your photograph.

    Cuban born artist, Alexander Poll

    Cuban born artist, Alexander Poll

  2. Collaborate with your subject(s): In my many years of experience photographing all types of people alone or in groups, from CEOs to
    Let's get married! On skates???

    Let’s get married! On skates???

    toddlers in diapers in a family living room, I’ve found that the single most important element of creating an excellent portrait is having a rapport with the subject. This rapport or relationship is created by including the subject in the creation of their own image. Even world-famous executives with a private jet waiting to whisk them away can and do enjoy a brief moment to create a photograph in which their likeness features that says something about who they are as a person. All portraits have an element of playfulness about them, even the serious ones, and the best ones happen when you as photographer can encourage that innate sense of play in your subject.

  3. Communicate with your subject: this is really just another aspect of collaboration, but it merits its own point as it is really so important when trying to capture an image of someone as they really are, which is the true call of a portrait artist. Talk to your client/subject throughout the creative process. Explain to them what you are thinking or wanting to do. I can’t count the number of times I’ve seen my initial ideas improved upon by sharing them with my clients who gamely take up the challenge and often contribute new ideas and have even better backgrounds in mind than I come up with on my own. While I don’t think it’s important, or at all interesting, to tell the client the technical aspects of what’s happening (I’m not sure how many clients I have had who would care what aperture I am shooting at or what lens I am using) I do think it is critical to engage your subject in a dialogue about what you are doing and give them the space and opportunity to contribute their ideas to how they will be portrayed. At the very least, it gains their confidence, and more often than not leads to a better portrait.
Using features of the landscape for a good portrait

Using features of the landscape for a good portrait

A good portrait, whether of an individual or a group, should aim to capture some of the context of the subject, both physically and conceptually. Using both setting and features of the context of the subject will help to strengthen the portrait. After all, what is a portrait but a window into the heart and soul of a subject. The best ones, particularly photographs like Yousouf Karsh‘s epic shot of Winston Churchill reveal the essence of a person’s character – at least as they are in that moment. Portrait photography is the short story of people-oriented photography and the artistry involved is not something that can be easily reproduced. However, the core concepts connected to creating a great portrait are accessible to anyone who takes the time to learn and implement them. Central to all great portraits is establishing a rapport with your subject by collaborating and communicating during the session. And finally, as always, cultivate a sense of play and playfulness throughout your session so that the experience reveals not just who the subject is, but the best version of themselves.

What is the SEO value of photography? How photography can improve your search results.

editorial1

What are you reading?

Professional event organizers, PR consultants and firms, internal communications teams and business associations all hire event photographers because they need photos to help market their event either to internal audiences, for fundraising purposes, to provide fresh content for their websites, or to add interest to internal or external communications vehicles to name just a few reasons.

Advertising, marketing and public relations professionals know and understand that photography (and video) greatly increase a communication’s engagement rate with its target audience. Whether it is an email communication, an advertisement, a targeted placement in media or a posting on a company’s website or blog, pure text just won’t attract eyeballs the way even one well shot photo does.

There is a biological reason for human’s need for visual stimuli as well. 80% of the information humans process is via the visual cortex. This is why there is such a premium value placed on design products, user interface and usability of websites, etc. How something looks has a strong impact on whether we choose to interact with it. When it comes to communicating information, pure text simply does not penetrate the densely crowded space messages are trying to get through these days. As more and more – we’re talking billions here – people access information on mobile devices via the web, the messages – and the information they contain – that get through are the ones that are packaged and designed to appeal to the eye first (visually stimulating), then the heart (emotionally appealing), then finally the mind (thought provoking).  It is through the eye that a call to action gets results.  A photograph is part of that secret sauce and good ones come from good photographers who get paid to do it for a living.

Jump in!

Come on in!

Put another way – if people want your content and are actively searching for your content they will be willing to invest the time it takes to read text and may even favour text-based information (depending on what you are communicating). But if you are trying to reach people who are not necessarily interested, or don’t yet know about what you are offering (usually a much bigger portion of your potential audience), or who simply have not yet realized that you have something they need – you need to pull them in with something that captures their attention, stimulates their animal instincts and draws on their subconscious minds. Photography does that for you. We can see and process visual information faster, more efficiently and more intensely than we can text. Images bypass a lot of the constructed blocks our mind put in place to help us navigate this buzzing, blooming world. So if you are trying to get  a message through, as that one-hit wonder of the nineties taught us, it takes “more than words”.

Feedback welcome – on your own terms

JHP on Yelp

Yelp me out if you want to!

If you are like me you get feedback requests from nearly every online service you use. I get texts from my cell phone company asking me to fill in surveys after every call I make to them, emails from news sites I subscribe to asking for my opinion, and then there are all those annoying little slidey-up, pop-up windows that appear when you’ve visited a site asking for your opinion. Not to mention apps that periodically request a review – even ones you’ve already paid for. I get it – businesses large and small (especially small) often thrive on positive reviews and sink on negative ones. Word of mouth marketing can be the Midas Touch or the Kiss of Death, depending on how well you perform as a business in satisfying your customer needs. For an independent freelance photographer, providing superior client service is just table stakes. Nonetheless, I’ve always believed that if a client is really happy with your work, they will make the time to say so. If you’ve really done a great job, telling their friends and network about you will reflect well on them as you can then provide the same great service to their social circles. Everybody wins.

But I respect my clients and people’s time above everything and since I find requests for feedback increasingly annoying, I assume others do as well.

Which is my round-about way of saying, that I’ve created a separate page on a the pretty popular recommendations service, Yelp, where reviews from my past, present and perhaps future clients are welcome. Good or not, your honest, real feelings and thoughts on the work I’ve done for and with you are welcome and if you feel so inclined, and have the time, please stop by and let me – and the world – know what you think.

Here’s the link: Julian Haber Photography on Yelp

Thank you!

The key to covering the keynote speaker

Sergio Marchionne, Keynote Speaker at ASABE 2014 conference in Montreal, July 14, 2014

Sergio Marchionne, Keynote Speaker at ASABE 2014 conference in Montreal, July 14, 2014

I was hired this morning (yes, sometimes the last minute is literally the last minute), to cover a keynote speaker at a conference at the Palais de congrès in Montreal. While I didn’t know the speaker would be someone quite as famous as Sergio Marchionne (currently Chairman CNH Industrial, FIAT Chairman and CEO of Chrysler, amongst several other roles) my method for covering a speaker is always the same. As much as possible, I try to shoot the speaker without a flash setting my camera to the type of lighting on stage (almost always tungsten). I position myself up front and shot with both a long (70-300mm) and short lens (24-105mm) stalking the speaker as a hunter would a wild animal, waiting for smiles (mouth and eyes) and eyes wide open. If possible, I also like to do a fake shot or two with the speaker at the podium before the event to be guaranteed of a great shot, though of course this is not always possible and certainly wasn’t in this case.

A few other elements I’m always asked to include by my clients are:

  • Shots of the speaker showing some of the slides in background 
  • Close up shots of the speaker
  • Shots of the speaker showing the audience (speaker’s p.o.v.)

Not all speakers are easy to capture as some don’t look up very often, or smile, or both. In Mr. Marchionne’s case, he was a calm, engaging and relaxed speaker but clearly the stage lights were quite bright in his eyes as he tended to squint a bit and did not look out at the crowd for longer than a few seconds at a time. Luckily we also had a few opportunities to get more candid photos after the speech when Mr. Marchionne visited the CNH Industrial booth.

Sergio Marchionne at CNH Industrial booth

Sergio Marchionne at CNH Industrial booth

Providing photographic coverage of conferences, trade show booths and speakers at events, is a key function of an event photographer and something I am doing more and more of these days. Companies spend a lot of money on attending conferences, sending over staff, often hiring marketing companies to help with the booth and signage, and getting professional quality photographs from the event can help a firm leverage that spending. Images captured at conference can be used in trade magazines, on corporate websites, in emailers, even product brochures.

Other important shots to capture while covering a conference or trade show are:

  • booth setup shots before crowds arrive. It’s important to get these kind of clean set-up shots early on as they are useful for showing off the brand(s) showcased without any distracting elements.
  • any promotional items/giveaways
  • signage clearly showing logos
  • any products on display
  • booth staff smiling, posed and engaging with visitors
  • visitors engaging/interacting with products/staff
  • booth from afar showing full size as well as close up of specific elements

Ultimately, good conference coverage is much like covering any other live event with a few extra details to keep in mind. The lighting tends to be a bit tricky and important visitors will whisk in and out of the site very quickly so you have to be on your toes.  Most importantly, as a conference photographer you have to keep the customer’s priorities in mind always. The kinds of shots they are looking for and the client’s purpose for hiring a professional photographer in the first place should be the key reference points for all photography coming out of the conference.

Before and after – corporate portraits with and without edits

I often do onsite corporate portraits in client offices, bringing with my the lighting and backdrop setup needed to get the shots. Not all offices are created equally, but no matter what the space, I usually find a place to set up (most commonly in a boardroom, or training room). While this service is hugely convenient for clients, who get their headshots done at work, with only a brief interruption to their day, it does have a few little drawbacks when it comes to managing lighting. The trickiest shots are those where clients require a pure white background, which is hard to attain in an office with coloured walls (which throw a tint into the white) as you can see from the Before slideshow below.


UNEDITED CORPORATE PORTRAITS – Images by Julian Haber

However, with just a few minor edits and adjustments to the images, the end results are just what the client needs.


CW-EDITED FINALS – Images by Julian Haber
As most shots, no matter how well taken, require a little post-production in Photoshop, this is normally baked into the session fee. People are sometimes surprised at prices for portraits because all they see is a photographer telling a few corny jokes, pressing a button and within 5-10 minutes, asking for the next victim to be sent in. But the typical office portrait session fee covers not just the actual time spent between photographer and subject (which is actually a well-honed art that takes years of experience to make look simple) but also set up and break down time onsite, as well as the computer work and revision requests once the proofs are in.

The best value for your money, of course, is booking several sessions at once (ie arrange a portrait photo day for the whole office, not just one or two staff) as you will save on the session fee and be guaranteed to have a consistent look in the images of your employees. The savings by coordinating 5 or more employees for a shoot are substantial.

How to request a quote from a photographer

quote

I’ve been working as a professional photographer and blogging about photography in Montreal for over a decade and in that time I’ve received countless requests for quotes by potential clients looking to hire a photographer for an upcoming event. These requests have ranged from the excessively formal RFP process (asking for client references, examples of similar work and a detailed response to a series of questions), to the excessively informal, i.e., “i need a shooter how much does it cost” usually without the use of capitalization or any semblance of punctuation.  As a provider of a professional freelance service, almost always as an adjunct to a small communications or PR team, I can provide some insight into the best way to request a quote to help busy people looking to hire a photographer get what they need to make a decision.

1. Please be polite: while that should go without saying, in the world of internet-driven price shopping and generations of ungrammatically inclined minds raised up on SMS, IMs, communication-via-status update or even the replacement of all language with emoticons, I’ve found politeness and etiquette are often discarded or are viewed as somehow unnecessary in email. For example, I recently received this email:

I need a photographer for an event I am planning how much would it cost

That’s it! (Really, would a “?” be too much to ask for?). Aside from the obvious lack of context and detail to be able to accurately estimate what is needed, it almost feels like a fake email. I responded with this:

Hi X -thanks for your email. For a proper quote I need to know when the event is, where the event is, how many hours you’d need me there for and if you need anything more than straight coverage.  As a guideline, $300 is my minimum which covers 2 hrs service. I can and do sometimes work with fixed budgets depending on the event. I also give non-profits a discount.

To which I received this response:

Do also take videos or only pictures.

(At least we got a form of punctuation, sort of a topless question mark).

I replied that no, I did not do video and never heard back from the inquirer again, which did not surprise me. This kind of email is really aggravating because it shows not just a basic lack of respect for what photographers do, but is also just a waste of time. But I don’t like to leave any inquiry unanswered and I make a point of replying quickly to people. Happily, most of my clients are much more professional than this and send in requests that are both polite and structured intelligently to accurately assess my response against the other quotes they are soliciting for the job.

2. Provide enough basic detail on your planned event to allow your photographer to fairly assess what is needed: basic details means: the date of the event, the start and end times, the number of hours you’ll need your shooter for, and location of the venue. You can also provide an estimate on the number of people likely to attend and any other specifics about your event (is it an awards ceremony with a series of speakers or an afternoon bbq for employees?) evaluate

3. Say what you need the photos for: This kind of information may not seem relevant but it can be very helpful to a photographer in understanding what you intend to use the photos for. As an event photographer, I have thousands of hours of experience covering all kinds of events. I know what to look for and how to set up shots and can help create images that will be most useful to my clients if I know what they want the images for. Immediate publication online? A Twitter feed? A new website? Promotional images to sell attendance to future events? Understanding the use of images is key to creating the right ones during your event.

4. Be honest and open about your budget: While many clients are reluctant to reveal what they have budgeted for an event, the reality of the photography business is that there is a fairly tight band of acceptable rates. You won’t get ripped off by telling a photographer what your real budget is. Of course you may not want to give a specific figure, but nickle-and-diming doesn’t really save you that much in the end. In general, if you are expecting professional service you should have professional rates budgeted for. These vary from city to city, but not really by that much. It’s not like real-estate. Event photography is based on an hourly rate. If you have a fixed budget, your photographer can work with you to help you choose the most advantageous blend of hours in the schedule to cover off your event without necessarily hiring and paying for complete coverage if that is not necessary. Think of your photographer as a member of your team and you will get the best service. In the end, your goals should be aligned as a good shooter likes to work with regular clients and vice-versa. I’ve often adjusted my fee to fit a client’s budget based on establishing a good relationship and this invariably leads to more contracts down the road. Be honest, be realistic and be fair and you’ll get the same in return.

The right way to do things5. Have a conversation with your photographer: talking to your potential photographer as you are in the evaluation phase is probably the single best thing you can do to adequately assess him or her as a candidate for the contract you are hiring for. You may not wish to begin the process with a call, but a brief email offering a bit of detail on the event and including an invitation for a further discussion is, in my opinion, the best way to ask for a quote.

Here’s an example of a good request for a quote (I’ve changed the dates to keep it anonymous):

Hello Julian,

We’re holding a full-day corporate event at the Hyatt Regency Montreal on Tuesday, July 29, 2014. (The actual event is July 28-30, but we’ll likely only engage a photographer for the full day of July 29)

Can you let me know your availability, and standard dayrate? I would be happy to answer additional questions on the phone.

Warmly,

Jane Doe, Marketing Director, AnyEvents Company X

What I like about this approach is that it gets to the point, provides just enough detail for me to assess the value of the contract and what is required, but also opens up a conversation. Because the truth of the event photography business is that it is about relationships, just like any other business, even if the contract is only for a few hours or a few days. Opening up the conversation allows me to actually call and speak with my client to understand more precisely what is being sought and to offer up my advice based on years of experience covering all manner of events. But most importantly, this type of request creates an opportunity for me to introduce myself, as a person, not just a service, and engage my client directly. In most cases where the quote process begins this way, we end up working together on the event being quoted for and often future events as well.

If you are the one in your organization tasked with finding a photographer, you will likely run a google search and/or ask your friends and contacts for recommendations. Once you’ve narrowed down the list to the contenders, following the advice given in this blog can help save you time and more importantly, get you the best photographer for your job. I hope it helps and of course, I’m always available to answer questions or provide further advice – feel free to contact me any time. 

 

 

Your headshot is your avatar

The Mad Hatter

The Mad Hatter

We no longer live in a purely physical world. While everything we need to sustain ourselves (food, water, shelter, love) comes from the world of things (and people) for better or for worse many of us live as much online as we do offline. For anyone born after 1980 the wall between the “real world” and the “digital world” is thin, and getting thinner. Eventually, in a rapidly accelerating future, as wi–fi becomes ubiquitous and free, our refrigerators order beers for us when their shelves are bare and our cars drive themselves for us, I believe we will cease to recognize the distinction between online and offline. Such terms will become quaint artefacts of a time when living memories remembered things like rotary phones, or even no phones at all. Which is my roundabout way of getting to the point that how we present ourselves online matters. It is, in effect, another aspect of ourselves and just like the avatars in video games (or movies), these avatars represent our idealized selves.

We want to look young, smart, healthy, interesting, perhaps a bit mysterious, alluring, attractive and like someone you would want to know. We want to look like our best selves, (or in my case, like someone seriously into tribal head dresses – yes, it’s real). There are a few simple things you can do before uploading your next profile pic, to ensure that your headshot/avatar represents you as you wish to be seen and in your best light.

Here are a few tips to help you choose the best online profile picture to represent you in that brave new online world, that’s not so new anymore:

  1. Show some teeth! By that I mean use a photo in which you are smiling. No matter how awkward you feel smiling (and sadly, many grown ups do) humans respond to smiling faces way better than they do to non-smiling faces. If you are bothering to show yourself online at all, then presumably you want someone to see you and like you. Smiling helps. (If you need some help with smiling, read my post on the subject here).
  2. Use a photo taken on one of your good days: we all have good days and bad days. Don’t use a photo taken on a bad day. Simple as that. If you were having a bad hair/skin/attitude/breath day and your photos didn’t come out the way you wanted them to, do them again. The short-term inconvenience of taking another photo pales in comparison to the amount of time your photo will linger online. (You can read about preparing for a photoshoot here and here if you need a few tips before any shoots you have upcoming).
  3. Make the effort: when you are posing for your professional headshot, on this one day, no matter how else you choose to dress and live, make the effort to look your best. Get a good night’s rest, shave, do your hair, and wear nice, ironed clothes – preferably with collars. Better to be over dressed than under-dressed and in photos, a simple, classic, elegant look will never get stale and can serve you well across multiple online platforms.

There are countless other ways to make sure your headshot/avatar does what it is supposed to do for you online. Backing it up with some investment in the content you share is also important, but almost all relationships in business, or personal life, these days begin with someone you don’t know looking at your photo online. Make it a good one.

A caffeinated product launch at Nespresso

nespresso 17As an event photographer, I work a lot of late evenings and one of the things that keeps me going, along with regular exercise and morning meditations, is a healthy dose of caffeine.

nespresso 11

While I rarely drink it in the afternoon, I was tempted at this latest gig, a new product launch at Nespresso’s Montreal showroom on Crescent street. The rich coffee aroma in the room was intense and gave me a lift just breathing it in. Working on contract with a PR agency, my role was to capture close ups of the product (a new machine, the Vertuo line, that makes a full long coffee, not just the short espresso) once revealed, as well as shots of the invited guests interacting with the machines, the hosts and of course, sampling the coffee.

nespresso 13Event photography is always a combination of scenery, people and interactions. Where product launches differ is there are some key shots required of the product itself, but in the context of the launch, showing the product being used and, ideally, being enjoyed by good looking people. Happily, such enthusiasts tend to be high on the invite list to such events and so there is no shortage of models to work with.

As difficult as it is to hold the camera steady with over-caffeinated fingers, I know that my job is an easy one compared to the team who did this ice wall sculpture which was assembled in-situ and hopefully is more than just a puddle today as the temperature here in Montreal briefly “soared” above 4 degrees even though we’re still not out of winter yet.

nespresso

 

Book a full day shoot onsite to save big money

 (Julian Haber | 514.757.7657 | events@julianhaber.com)I am frequently asked to shoot onsite corporate portraits in different offices throughout Montreal, on and off-island. My set up is all portable (I can even work without electricity if necessary) and I provide quick, professional portraits for use on company websites, social media networking sites like LinkedIn and company publications.

One of the needs nearly every company has these days is to look for ways to save money and cut costs without compromising on quality. With the war for talent still raging (particularly in the high tech industries) it is critical companies project a friendly face to their future prospective employees. Nothing does this better than showing photos (lots of them) of your people and your offices, working, relaxing and socializing together. People are increasingly focusing attention not just on what the job offers in terms of salary and benefits, but also work environment, company culture and other intangibles that are hard to explain in words. Using photography and video to help communicate to your prospective clients, employees and partners helps declutter your site and leave visitors with a strong visual impression of who you are and what your company is all about. In a world crowded with messaging and information overload, this is a valuable service you can easily provide at a very low cost.

 (Julian Haber | 514.757.7657 | events@julianhaber.com)

Marketing and Communications teams, Human Resources and Talent Acquisition managers are all operating on tight budgets and being asked to do more with less. Getting a photographer to come to your office is a great way to get both a set of profile photos for your whole team, but also to boost your image library of your space and work environment. Rather than purchase rights-restricted and generic stock images you can have your own customized images created that tell your own story.

To optimise your use of an onsite photographer, hire for a full day over a half day (saving at least 20%-25% of the cost of a half day rate), and book all your employees’ headshots on one day which can provide substantial savings reducing your price per shot to well below the market rate of having a single or small number of headshots taken onsite.

And don’t forget to update your website and headshot photos at least once a year!

Best sizes for your online profile pictures in all social media

Thanks to my friend Ray Hiltz, who sent me a link to this article on How to Optimize Your Profile Photos Across Social Media, the highlights of which I’ve summarized here below. Worth checking out the full article if you are a professional photographer and/or just looking to have your profile photo looks its best on the most popular social media platforms.

One big happy family

One big happy family

Facebook:

  • Profile pics are displayed at 160 x 160 pixels, but the image you upload must have minimum measurements of 180 x 180 pixels.
  • Cover photos should be 851 pixels wide, 315 pixels tall and less than 100KB

Twitter:

  • Maximum file size for a Twitter avatar is 2MB, though it will show only as 73 x 73 pixels on your profile page and a very small 48 x 48 pixels in tweets
  • Header photos can be up to 5MB in size; the recommended dimensions for these images are 1252 x 626 pixels

Google+:

  • consider what kind of image will work in a round format as the default form in Google+ circles is well, a circle
  • avatar displays 120 x 120 pixels on your profile, but not all of that will show up due to the round crop
  • Post images will be as small as 48 x 48 pixels and just 28 x 28 in comments

You Tube:

  • Since Google owns You Tube, the same image requirements for Google+ apply, however unique to the You Tube platform is cover photo You Tube calls “channel art” for which the recommendation is to upload a 2560 x 1440 pixel image

LinkedIn:

  • Max file size of 4MB
  • Upload a square JPG, GIF or PNG (default size for a LinkedIn avatar on your profile page is 200 x 200 pixels, but users can click to enlarge the image up to 450 x 450 pixels).
  • Company logos on company pages display on LinkedIn pages at 100 x 60 pixels, and the square logo is 50 by 50 pixels. You can also upload a homepage cover photo-style image to a company page. The minimum recommended size is 646 x 220 pixels.

As mentioned above, this summary is taken from an article on Mashable, worth checking out for more ample detail on the content quoted above.