Video killed the presenter star

(If the embed video doesn’t work which often happens go here: https://youtu.be/Iwuy4hHO3YQ)

Hey presenters – stop using video to open for you!

A lot of presenters now use videos as a kind of mental cocaine to stimulate their audience and fire up their emotions. The room darkens, a presenter pops out on stage and mumbles a kind of apologetic introduction then scurries to the side to let the video do the heavy lifting. The intention – I presume – is to focus the audience on to the topic at hand, using the emotive force of moving images and stock music tracks to engage them.  As the photographer observing that same crowd, I think exactly the opposite actually happens.

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