Free headshots for your employees can help your company attract new talent

CORPORATEPROFILE101Your current employees are your company’s best brand ambassadors. Central to effective talent acquisition and recruitment today is having an effective employee referral program plugged into your hiring practices. LinkedIn is probably the most important tool in this arsenal and it has a wealth of content available for companies looking to fire up their recruitment drives and engage employees. And yet, how many of your current employees don’t have an updated LinkedIn profile?

You can help them – and yourself in the process – by setting up a simple LinkedIn training session accompanied by an onsite headshot photo session.

Alas, gone are the days when it was enough to just pay your employees a decent salary and they’d be grateful to have a job. As an employer you’re now also on the hook for making your workplace a fun place to be, that respects and provides for work life balance, as well as all kinds of other perks to keep your employees engaged in a world of distraction. Sorry, but free coffee isn’t going to cut it in a world where talent is always on the move.

Social media (where half your workforce right now is “investing” a bit of company time), is unavoidably where you have to be if you want to attract, retain and engage the best talent out there for your workforce.

An updated profile picture is a necessary tool in today’s workforce. It’s a simple thing to get wrong and if you or your staff still isn’t using one, you’re losing up to 40% of your views and you look a bit creepy.

Screen Shot 2016-09-02 at 10.31.25 AM
Would you trust this guy?

Giving your employees the tools and assets to up their own game on social media sites is a value-add benefit that will pay back dividends to the company, especially if it’s tied to a smart in-house referral program. Remember, there’s a lot more “me” in social media than you’d think.

Plan a morning or half session where you gather your social media specialists (either in-house or bringing in a consultant) and offer a short presentationCORPORATEPROFILE18 (1) on how to leverage LinkedIn for career development and to promote your own company.

A headshot session in this context is about as cost-effective as it gets. That doesn’t mean you cheap out and do it in-house. Hire a pro, but leverage the volume to get a low cost/head or negotiate a fixed rate. It’s way cheaper to get all your staff done at once than to bring in a corporate photographer on an urgent basis when you realize your executive that’s just been nominated for an industry award is still using his vacation pic from Cancun in his profile.

 

 

Celebrate your winners with a photo book

Full length portrait shot on white seamless backdrop of Lloyd Cooper, a top-performer with Cushman & Wakefield
Shine the spotlight on your top employees

Organizations that celebrate the achievements of their top-performing employees are the kinds of companies people like to work for. One of my regular corporate clients in Montreal celebrates their winners with an annual publication of a photo book showcasing their people who really shone and stood out in the past year. A full double page spread is used to highlight this year’s heroes, usually shot against a simple white backdrop to make a group composite image that brings together in one image, employees from offices across Canada.

Why bother with extra recognition? Aren’t employees rewarded enough with pay and or proportionate commissions on their sales?

According to the HR Council, employee recognition is important because:

  • Lets employees know that their work is valued and appreciated
  • Gives employees a sense of ownership and belonging in their place of work
  • Improves morale
  • Enhances loyalty
  • Helps build a supportive work environment
  • Increases employee motivation
  • Improves employee retention

There are many ways to do it and it doesn’t have to cost a lot. Giving your employees a brand new profile photo or featuring them in an article on your website is an inexpensive way to share their success and help them boost their own personal brands. A lot of companies talk about how important their people are, but how many really walk the walk?

Have you got hidden gems in your organization that deserve better recognition and some praise? Are you doing enough to make your team feel appreciated? Recognition can be as simple as a friendly hello in the morning but shouldn’t stop there. While money and material things will add to an employee’s short-term happiness, in the long run, people who are truly happy and satisfied with their employers are those who feel recognized, appreciated and that their contributions are a part of the company’s overall success.

If you haven’t done it yet, make 2015 the year you prove to your employees that they really are key to your company’s success. Let them know how proud you are of them, and they’ll show you their appreciation by staying with you.