The Un-Golf Tournament

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Fundraising teams face a continuous battle against apathy. Each year they are faced with the challenge of raising millions of dollars using the same tried and true methods, often from the same individuals and organizations. Fashion shows, art auctions, casino nights, gala soirées, silent auctions and the perennial golf tournament are the mainstay of fundraising organizations everywhere.  They are in competition with one another from other teams using the same tactics, and playing from the same playbook (sometimes even the same person who’s moved from one team to another), and having photographed all of these kinds of events, I can see how much of a challenge it is to keep it fun and to differentiate yourself from the others.

I was recently covering a hospital foundation golf tournament fundraiser and tasked with, amongst other things, capturing the fearsome foursome shots.  Foursome shots are to golf tournaments what table shots are to big gala evenings. A necessary, but rather dull, posed photograph documenting attendance. They are often top of a client’s shot list, as they serve the useful function of identifying who actually showed up for the event and they can be given as gifts to attendees by way of onsite prints, or post-event photo with a thank you note from the organizers.

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However, like their table shot cousins, having a group of four stand, clubs crossed, facing the camera for a standard shot gets a little boring for both guests (and photographers!). As most of the attendees are on every fundraiser’s list, they may attend two or three of these tournaments a year and I suspect they have a collection of these nearly identical shots.  From a branding point of view, it doesn’t strike me as a good way to differentiate yourself from the competition.

This year, in collaboration with my client, we decided to shake things up a little and play around with the idea of the foursome shot. Instead of just posing each one in the same way, we asked them to do something creative (and offered a prize for the formation judged the most creative). Not only did the teams embrace the idea, we ended up with some fun photos that are unlike any other from any other golf tournament they’ve ever attended.

Why not try out some of these poses (or better yet, come up with new ones) at your next golf tournament?

How to thrive as a freelance photographer

I’ve been working as a freelance photographer for over fifteen years, starting from humble beginnings to having a pretty thriving practice today with a team of photographers and videographers to help me better serve the growing and changing needs of my expanding clientele.

Despite major technological changes in photography putting a camera in everyone’s hands, event photography has only grown. While there are thousands of photographers around today, there is also a huge and consistently growing need for images that tell stories, communicate brand personality and help event managers reach their audiences.

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In the past month alone I and my team have covered fashion shows, balls, multi-day conferences, trade shows, recruitment fairs, graduation ceremonies, business luncheons, unveiling ceremonies, gala events and parties, executive retreats and several fundraiser evenings.  It’s been an exhausting yet still exhilarating fall season and it doesn’t look like it’s slowing down any time soon.

Here are some highlight images from this hectic fall season:

Taking a moment to pause and reflect, I think one of the keys to having a successful thriving freelance photography business is keeping the needs of your clients foremost in your mind at all times.

A “client” may be one person, or a team of people, all of whom you as the event or conference photographer are there to serve. The agenda may change, schedules get moved around. You may need to deliver a quick set of select images in real-time, or show up at an ungodly 6:45 am call time for a cold walk outdoors in sub-zero November weather because your client needs you there. It’s all part of the job.

If I had to summarize the most important traits a successful freelance photographer (or any freelancer really) needs it would be the following (and only one really has to do with technical ability):

  • Adaptability: being prepared and ready to adapt to sometimes (often) very last minute needs and change requests from clients.
  • Client-first attitude: while it’s important to bring your experience to bear on events you are asked to cover (you should be the one choosing where group shots get taken, and paying attention to details that show up in an image that clients are too busy to think of), you are ultimately there to serve the client. If they need you to take a photo of every award recipient that gets up on stage, you do it.
  • Technical prowess: you need to know your gear and how to use it. Galas, conferences, meetings, trade shows – all take place in spaces where lighting is rarely natural. Understanding the best way to show off the room, the people and the space with the available light goes a long way towards delivering images your client will be thrilled to receive and happy to share.
  • Being easy to work with:  this seems like an obvious one, but remarkably, not every photographer seems to recognize where they stand in the pecking order. It’s great to be confident and proud of your work, but there is no place for divas or big egos when you are on a job. You do your work with a smile, or not at all in my opinion. No client needs to deal with you and ultimately everyone is replaceable so while getting the photos right is important, being someone people enjoy working with is even more important.

Getting the gig is of course the most important part of freelancing as a photographer, but once you have it, keeping it going relies more on your personality and how you interact with your client than anything else. Your work has to stand out, but in the end, clients may find you because of your portfolio, but they choose you because of your personality and how you work.

 

High Tea at the Ritz Carlton

The Mad Hatter
The Mad Hatter

Last weekend I took a trip through the looking glass of my camera to cover the Alice in Wonderland themed High Tea event held at the Ritz Carlton in Montreal as a fundraiser for the Miriam Foundation and Unicorn Children. I opted to go in costume as the Mad Hatter. Not sure everyone there understood my get up, but it certainly helped elicit smiles from the many guests as they sipped coconut flavoured DAVID’s teas and noshed on smoked salmon canapés.