Your current employees are your company’s best brand ambassadors. Central to effective talent acquisition and recruitment today is having an effective employee referral program plugged into your hiring practices. LinkedIn is probably the most important tool in this arsenal and it has a wealth of content available for companies looking to fire up their recruitment drives and engage employees. And yet, how many of your current employees don’t have an updated LinkedIn profile?
You can help them – and yourself in the process – by setting up a simple LinkedIn training session accompanied by an onsite headshot photo session.
Alas, gone are the days when it was enough to just pay your employees a decent salary and they’d be grateful to have a job. As an employer you’re now also on the hook for making your workplace a fun place to be, that respects and provides for work life balance, as well as all kinds of other perks to keep your employees engaged in a world of distraction. Sorry, but free coffee isn’t going to cut it in a world where talent is always on the move.
Social media (where half your workforce right now is “investing” a bit of company time), is unavoidably where you have to be if you want to attract, retain and engage the best talent out there for your workforce.
An updated profile picture is a necessary tool in today’s workforce. It’s a simple thing to get wrong and if you or your staff still isn’t using one, you’re losing up to 40% of your views and you look a bit creepy.
Would you trust this guy?
Giving your employees the tools and assets to up their own game on social media sites is a value-add benefit that will pay back dividends to the company, especially if it’s tied to a smart in-house referral program. Remember, there’s a lot more “me” in social media than you’d think.
Plan a morning or half session where you gather your social media specialists (either in-house or bringing in a consultant) and offer a short presentation on how to leverage LinkedIn for career development and to promote your own company.
A headshot session in this context is about as cost-effective as it gets. That doesn’t mean you cheap out and do it in-house. Hire a pro, but leverage the volume to get a low cost/head or negotiate a fixed rate. It’s way cheaper to get all your staff done at once than to bring in a corporate photographer on an urgent basis when you realize your executive that’s just been nominated for an industry award is still using his vacation pic from Cancun in his profile.
Thanks to my friend Ray Hiltz, who sent me a link to this article on How to Optimize Your Profile Photos Across Social Media, the highlights of which I’ve summarized here below. Worth checking out the full article if you are a professional photographer and/or just looking to have your profile photo looks its best on the most popular social media platforms.
One big happy family
- Profile pics are displayed at 160 x 160 pixels, but the image you upload must have minimum measurements of 180 x 180 pixels.
- Cover photos should be 851 pixels wide, 315 pixels tall and less than 100KB
- Maximum file size for a Twitter avatar is 2MB, though it will show only as 73 x 73 pixels on your profile page and a very small 48 x 48 pixels in tweets
- Header photos can be up to 5MB in size; the recommended dimensions for these images are 1252 x 626 pixels
- consider what kind of image will work in a round format as the default form in Google+ circles is well, a circle
- avatar displays 120 x 120 pixels on your profile, but not all of that will show up due to the round crop
- Post images will be as small as 48 x 48 pixels and just 28 x 28 in comments
- Since Google owns You Tube, the same image requirements for Google+ apply, however unique to the You Tube platform is cover photo You Tube calls “channel art” for which the recommendation is to upload a 2560 x 1440 pixel image
- Max file size of 4MB
- Upload a square JPG, GIF or PNG (default size for a LinkedIn avatar on your profile page is 200 x 200 pixels, but users can click to enlarge the image up to 450 x 450 pixels).
- Company logos on company pages display on LinkedIn pages at 100 x 60 pixels, and the square logo is 50 by 50 pixels. You can also upload a homepage cover photo-style image to a company page. The minimum recommended size is 646 x 220 pixels.
As mentioned above, this summary is taken from an article on Mashable, worth checking out for more ample detail on the content quoted above.
Every job seeker needs a good professionally taken portrait to help them achieve their professional goals. In a competitive market, any extra advantage is valuable and a good, well done portrait is just such an advantage.
In business it often seems unfair that the employed have so many advantages over the unemployed and those temporarily out of the workforce for myriad reasons (career changers, corporate restructurings, leap of faith searching for dream job). Not only do the employed benefit from the corporate rates and buying power of their employers, they also get regularly updated professional photos of themselves that they can use across their increasingly networked online accounts. Working as an independent professional photographer in Montreal, I empathize with hard-working people who are looking to make a change in their life but who may be feeling a little overwhelmed by all the added costs of being outside of the security of a full-time job. Cell phones, internet access, computers, even new clothes all cost money that someone operating on a reduced income or tighter budget may not always have available. Usually the added cost of having a professionally done headshot is one of the items that people know they need to do, but have a hard time justifying when they are not working. This is both unfair and sadly, counterproductive as it is precisely during this period that projecting an image of confidence and optimism is most needed — and something a well lit and professionally taken photograph will do.
Whether it is for a new Linkedin profile, or to personalize an avatar when joining one of the thousands of online conversations taking place daily, a good photo helps communicate professionalism. As a headhunter, career counsellor or career placement service, helping your clients put their best foot forward is part of your job. Working throughout Montreal, I regularly visit corporate offices and set up small, onsite studios for taking corporate portraits, and this service is available to all clients of head hunters, career counsellors or career placement services as well. Making a career change takes time and effort and the process usually involves at least one if not a series of meetings with a professional recruiter who can offer guidance and tips. At your next client meeting, schedule a bit of extra time ahead of the meeting and bring in a professional photographer to help give your clients an edge. If booking for more than one client, take advantage of group rates and bulk discounts that are routinely provided to corporations bringing in a professional corporate photographer for their key executives and public facing agents.
Take a look at a few recent examples here of corporate portraits taken throughout Montreal head and satellite offices in 2012 and give your clients some real added value by helping them get an updated profile picture. Not only will it help them get the new job of their dreams, they will remember the extra attention you gave them as their head hunter, recruiter or career counsellor when they are ready to upgrade to their next, even better job.