As Google busily gobbles up the world’s data you may not yet have noticed a change in its Maps program that allows anyone to create immersive 360° images enabled by its Streetview technology. (UPDATE: You can also do this easily now with a Ricoh Theta S camera that shoots in 360º. Check out my post on VR here.)
While professional photographers like me can still work with fish eye lenses, or high-priced spherical cameras (and you can hire me to shoot your venue for you), you can get pretty decent quality photospheres (as Google calls these panoramic images sewn seamlessly together) using just your smartphone and Google’s Streetview App on Android or for your iPhone.
Here’s what you need to do:
Download the app.
Review the Tips section of the app
To get good results you’ll need a little bit of practice. Try starting outdoors (once you get the hang of it you can try an indoor space but it’s easier to get it right outdoors on the first try).
Also remember to hold the phone close to your face and shoot vertically
Finally, be sure you shoot a complete set of images rotating in a circle several times to cover a full sphere
Once you’ve created your photosphere you can save it to your camera roll and then decide if you want to publish it directly to Google Maps. The default option is set to private so you don’t have to worry if you don’t like the look of your photosphere or captured any indiscreet imagery you do not want to make public.
Currently photospheres contributed to Google Maps this way lack the connectivity that professionals in the Trusted Photographer Program can enable using an access restricted photosphere editor. If you want to offer a full virtual tour your site visitors can virtually walk through you’ll still want to work with a professional, but if you are just looking for the free option that provides good value and showcases your interior or exterior spaces in its full 360° splendour, then download the app and give it a whirl.
Half day shoot today at Produlith on Montreal’s south shore. The scent of ink in the air, machines shushing everywhere. Portraits of staff and president, as well as shots of the operations for new website launch. Going to be a fun day.
Last friday I received a call from a very anxious agent in desperate need of a real estate photographer in Montreal whom I was happy to oblige. It reminded me of that famous piece of cowboy wisdom, “if it weren’t for the last minute, half the things in the world wouldn’t get done”. Within 2.5 hours from getting the call, my client was reviewing the finished professionally photographed photos of his client’s home.
Real estate agents are often harried, work hard and sometimes have demanding clients with high expectations. In a difficult market, the extra things an agent does on top of what is expected will make the difference between success (a new client and sale!) and failure. As a professional real estate photographer, the photos I produce for my agent clients add value and can tip the balance in favour of the real estate agent who understands the service provided and is willing to pay the small premium required over shooting their own images with their camera phones or pocket compacts.
As a real estate photographer in Montreal, I make it my business to be available and my goal to help agents increase their sales and the number of satisfied clients they serve. We’re in it together and even if you think it’s too late to call, call anyway. It’s never too late to go the extra little bit it takes to win in today’s market.
Just a quick reminder to real estate agents in Montreal that hiring a professional real estate photographer can save you time and money and help you move your properties faster. As a real estate agent, you’re going to have to spend time building your client list, prospecting, making and distributing marketing materials and of course, working all current and prospective deals through your pipeline. A house doesn’t sell itself, but as a Montreal real estate photographer, I know that great photos can really help make a difference. At the very least, great real estate photos will bring more clients to your site and entice them into calling you up to arrange a visit. Given the importance of getting a steady flow of leads and interested clients knocking on your door, the cost of hiring a professional real estate photographer is negligible and will help set you apart from other agents who can’t be bothered to take decent photos and instead present properties using images taken with inadequate gear, often with poor lighting, that do nothing for the property. Having a great set of real estate photos for your property listings is like having a well dressed store front window. On the other hand, having a set of poor quality images on your website or MLS listing will reflect badly on you as an agent and sends a message to your potential customers that you don’t really care that much and are just going through the motions. Just as a storefront with an old, dusty and unorganized display doesn’t make you feel like walking in to browse around, a set of low quality images will get a pass from most buyers who want to see that you are making the effort to earn their commission dollars. As a professional real estate photographer in Montreal, I make that effort for you and deliver high quality, top grade images that you can use immediately in your online listings and for print or other purposes. You pay a small, single fee and get unlimited rights and ownership of the images, delivered to you online in most cases within 24 hours of the shoot. Make this spring selling season your best ever and invest in quality real estate photography.
It’s been an eventful year working both a full time job running an art startup, ArtAnywhere, and working as a Montreal photographer. While I don’t know where I found the time, I managed to fit in a total of 73 different photo assignments in events, weddings, portraits and real estate. Here’s a quick run down of the range of photography work I had this past year:
I covered five large weddings ranging in style from the truly luxurious in a gorgeous Mont Tremblant condo, to an elegant affair in Montreal restaurant Aix, at the Hotel Place d’Armes; I worked with a promising new photographer, Celia Lavinskas at a sunny outdoor wedding on St. Helen’s Island, as well as travelled to Ontario to cover weddings in both Guelph and Ottawa, at the National Arts Center.
Industrial photography and portraits for one of my favourite Montreal companies, Enerkem (a company that turns garbage into fuel)
Several beautiful properties for real estate agents including many for Stacy Bouchard-Burns, whose wide-ranging business had me shooting condos, duplexes, and single-family homes throughout Old Montreal, downtown, Point St Charles, Westmount and NDG.
(I even had the good fortune of selling two of my fine art pieces to the CSA Group headquarters in Toronto where my work is now part of their permanent art collection.)
I’m grateful to all my clients and want to thank you for trusting me with your photo work in 2010. I look forward to working with you again this coming year (note to my wedding clients: I love doing baby portraits!). Thank you and I wish you all success in 2011
Pricing one’s work is often one of the trickiest things to do as a photographer (or any artist for that matter). As a Montreal photographer who shoots events, weddings, portraits and real estate – four very different markets with four different types of clients, I have learned that the key to getting to a price both parties are comfortable with, is to clearly understand your client’s expectations and make sure they understand what they are getting from you in return for the price you are asking.
While some event planners or wedding planners are familiar with contracting photographers, for most people finding, choosing and hiring a photographer is not an easy task. For one thing, there are countless photographers out there, many of whom have their own websites or blogs with different ways of packaging and selling their skills and their work. The sheer abundance of choice can be overwhelming, even to a skilled buyer like an event planner or wedding planner. What accounts for the difference between one photographer and another? There are many factors that I have observed, which I will share here with you to help you choose an event, wedding, portrait or real estate photographer the next time you need one:
Who owns the final images?: In the pre-digital days and through the industry transition as older photographers held onto their film cameras and film-based pricing structures, a price was bounded by and built upon a monopolistic control of the negative. The photographer took your picture, but her or she held onto the negative. They would make you a print and charge you for it, but keep the negative in order to charge you more each time you wanted a new image or an image in a different size. In my opinion this business model is dead and does not serve either the customer or the photographer’s best interest. It certainly makes no sense in the digital era yet still I am surprised at how many photographers cling to the notion that they somehow retain some implicit right over a client’s images. It is even more astounding when the client has already paid you for your time and effort if you are charging an hourly rate or session fee. It pays to ask up front if you will be given a copy of all the images taken during your shoot or if you will only be allowed to select the ones you want and then pay for prints. If the photographer retains the digital images and only lets you have prints you will be guaranteed to pay more.
Hourly or fixed fee?: As a Montreal wedding photographer and Montreal event photographer I charge by the hour for my work. My price is based on a few things. Firstly, I will be providing full coverage of your event, usually non-stop. The only point in an event where one can safely take a 15 or 20 minute break in my experience is during meals as no one wants a picture of themselves with their mouth open shoveling food into it, no matter how pretty the face. Unless you are documenting some kind of food related event, eating shots are unnecessary and provide a built-in break. Otherwise, you cannot afford to be unavailable and so you will be out and on the move and ready with your camera for when the moments happen. I tend to take a lot of photos (roughly 100-125 per hour) which provides clients with security knowing they will have their event fully covered. A fixed fee, on the other hand, makes sense for small groups or individual portraits and real estate listings photography where the agent is more concerned with getting good results than the time you spend inside – in fact, most agents would prefer you spend as little time as possible shooting as they are not getting paid for the time they spend waiting for you.
Is your price negotiable?: From time to time I get asked this question and my answer is always the same: no. But I don’t stop there. In the case of wedding photography or event photography I explain to my prospective client that my rate is based on the time I will spend working and providing live continuous coverage of the event + the time I will spend uploading and preparing viewing galleries for the client + the time I will spend responding to emails and queries from the client + the time I will spend editing the photos the client selects for final post-production + the time I will spend burning a final DVD of the images + the costs of delivering the DVD to the client + an allocation of the cost of my investment in professional photographic equipment, computers and the latest versions of professional photo editing software which is expensive. Once a client sees all the many inputs that go into a price, it is much easier for them to understand that my price is actually more than reasonable. I then ask them to consider the costs of the food they will be serving, or perhaps the venue rental fee or some other fee attached to the event against any one of which I am certain I will be one of the least expensive. And my work yields lasting images that document the event or wedding and forever retain the beauty or significance of the event – the food will be eaten and gone tomorrow, the lights turned off, the flowers wilted and composted while my photos will be looked at, shared, posted across Facebook accounts, websites and sent by email around the world. Finally, if the client is really looking for a discount I recommend them to other, younger and less exeperienced photographers who will work for the experience.
Quality matters: This one is simple but needs saying nonetheless. Yes the ubiquity of digital cameras has made it seem much, much simpler to take photos of anything and everything you want. Yes, even the most inexperienced photographer can come up with a few good lucky shots. But can you – or your sister’s younger cousin who just started taking photos – consistently set up, find, capture and produce quality images time and again? Does your photographer know how to shoot in different or changing light conditions? Are they prepared with backup gear, batteries, storage cards and chargers should something happen? Do they know how to interact with you and your guests to elicit real smiles and laughter without overdoing it and taking up more space than they should as someone who works for you. There is ALWAYS a cheaper alternative. But quality is hard to fake. If your photographer comes with great references, a portfolio you admire, a personality you like and a professional, client-focused attitude, then he or she is worth the price being asked. Quality counts because photographers, just like other professionals who put their name to what they do, live and die by their work. A professional cares about his or her reputation – and so do you if you have chosen to talk to them about their price. They get it from producing quality work clients love.
Educating your client about what goes into producing quality photography is key. Even if all it looks like you are doing is pointing your camera and clicking a button, you should now know that there is much more work involved in producing a gorgeous image. Whether your charge by the hour as I do for event photography and wedding photography, or work for a fixed fee as I do for portraits and real estate listings photography a photographer’s price is based on the effort before, during and after the shoot that goes into producing an image that will exceed the expectations of you, the client. Clearly explaining how photography is priced helps both photographer and client appreciate each other. Having achieved understanding, you will both be happier and better prepared to discuss a photography contract.
I’ve worked for many successful real estate agents in Montreal and the surrounding area and I believe one of the secrets to their success is providing their clients with professional real estate photography to showcase their properties in the best light possible. These real estate agents know what it takes to stand out in a competitive industry: superlative client service. By investing in professional real estate photography rather than relying on quick snapshots taken with a pocket camera, they are showing their customers that they take their work seriously and that they are committed to providing an excellent service to help them sell their property. Here are a few tips real estate agents should keep in mind when preparing their listings’ images of property for sale or lease:
Use pro gear! Real estate photography requires the use of a professional camera able to capture the way the actual lighting appears in the property in a way that enhances the space and is attractive to potential buyers. Most prospective property buyers are looking for natural light, clean, well decorated living spaces. By using a tripod, long exposures and a professional camera even a less than spectacular room can be made to look attractive, warm and inviting.
Clean up and declutter! Whether the owner of the property is still living in the home or condo you are selling on their behalf, or if it is a new development still yet to be moved into, it pays to have the space professionally cleaned up and prepared in advance of the real estate photography session you’ve booked. Take a page from a homestager’s book (or hire one to help you). Put magazines away leaving just a few in neat stacks on clean, polished surfaces; put away the dishes in the kitchen; roll up the dingy bathroom carpets; hang the towels as if you were preparing a room in a 5 star hotel; brighten up a space with a few well placed plants or even better, a vase or two of fresh cut flowers. Make the rooms you are advertising look like a space someone wants to live in – without letting it look too lived in.
Hire a professional real estate photographer! Admittedly, this is a shameless plug, but considering the fees paid to a professional photographer are both business expenses and fractions of a percentage point off the value of a commission, is it really worth your time and effort to take the shots yourself? Professional camera gear (even just a basic set up that fits in a small backpack) costs upwards of $10,000. Leverage the investment and skill of a professional real estate photographer to do what he or she does best, so you can focus on what you do best: making the sale and making your client a happy (repeat) customer.
Good luck with the spring real estate 2010 season. From my vantage point working with real estate agents around the city, the Montreal market has held up well during this past recession and looks to be heating up again. Professional real estate photography will help make your properties shine and get you quickly to your next sale.
Update Feb 27, 2010: A day after the image above was posted to my client’s website www.montrealrealestatesource.com the condo sold! Great real estate photography really works!