Opening a new restaurant or bar? Launching a new album/film/book/product? Kicking off the opening of a new facility? If so, here are a few tips for getting the most out of your investment in your event:

  • Hire an experienced professional event photographer! While this is entirely self-serving, it is also in the best interest of the event planner or event coordinator for the launch. If that’s you, you already know how many details you need to take care to make the launch run smoothly. Everything from making sure the audio-visual components work, to having well-presented and tasty food, a good choice of red and white wines (not too cheap, not too pricey). Are you including a cocktail as well? And then there is the staff, both your own and that of your caterer and perhaps a team of volunteers who have the enthusiasm but may need a little guidance. The last thing you need to worry about is your photographer screwing up or not understanding the marketing value of good, clean, focused event photos.
  • Have your key people ready for a few quick important photos early: you don’t have to wait for the event to happen to get those key shots (like the one above taken before the event began). If what you are launching is important enough to merit a budget for an event, then you want to have a few key photos of the principals standing within a well-framed shot including a branded background if possible or other important visuals that link the event, people and purpose together. A professional event photographer in Montreal will know what to do and how to get that critical photo for you and can have it in the can before the event even starts. 
  • Get all the static pre-event shots done first: With an early start, your event photographer can also grab shots of the venue looking its best, including the food presentation and any other item that doesn’t require your guests to be there but are an essential part of the experience. These static shots are great to have for use in future brochures, on your website, in marketing letters and campaigns and are easy to get if your event photographer is there before the event has already started.
  • Ask for photo delivery on the spot: why wait for your images? Digital images are created instantly and a professional event photographer will capture them with correct lighting and colours balanced right off the first take. As a client, you can and should ask for a download of those images right away. Leave the photographer some time at the end of the night to process the images for you and end your event with DVD in hand of all the high and low res images – ready for usage immediately if you want to make the next day’s papers. Any specific images you later want to have a few touch-ups applied to should be included in your event photographer’s service to you (mine always does) so that you can have both speed and quality for one simple price.
Planning and running events are stressful and often thankless tasks. If it is your job to organize one, you want to work with professionals all the way through. As a professional event photographer, I’ve covered literally hundreds of events in Montreal and most likely have already covered and event in the venue you’ve selected. If you’re in the early planning stages feel free to ask for advice on venues, caterers, djs and other special event performers as I’ve encountered many throughout my career in Montreal as an event photographer and am glad to share with my prospective clients.
Below are a few sample shots from the Miriam Foundation‘s recent launch of their brand new facilities housing their Abe Gold Learning Center.
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Julian Haber Photographer
Julian Haber is an events, corporate portraits and conference photographer based in Montreal. He is the author of a book on freelancing and runs a busy boutique agency of creative professionals in the fields of photography, videography and design. |