In this fast-paced world of instant updates and non-stop information flows, keeping your company website updated and fresh can be exhausting. There is an insatiable demand for (free) content, as well as a need to communicate what your company does, its values, ethics and how it works, no matter what industry you are in. While the creation of white papers and interesting, relevant blog posts take time, one quick solution you can outsource is your photography. Creating a regular stream of images will add visual interest to your company website and give you relatively easy content to post.
Not every blog post needs to be a novella – a few photos with descriptions suffices to keep your site current and doesn’t need to require hours of effort. Hiring a professional corporate photographer to come into your office for a full or half day is an inexpensive (even fun) way to spend a small portion of your website/marketing budget for a big impact. A typical half day shoot can yield upwards of 800 photos. With a small amount of internal coordination (i.e. an email letting employees know a photographer is coming in to take their portraits), you can get headshots of all your staff, manager and executive teams, company action shots, a-day-in-the-life type photos and even more. If your company has a good-looking office, or is in an historic or architecturally significant building, you can get exterior shots, interiors, even simple DIY stock photos of computers, keyboards, and phones that you may find useful for blog posts, or descriptions of company processes.
Here are a few samples from recent corporate photo shoots that you may find useful as inspiration if you are planning your own company website update.