Optimize your video budget with behind the scenes photography

Opportunity is an expensive thing to waste. When you have gone through the effort of building out a video shoot schedule for busy executives whose time is valuable, it makes sense to get the most value possible from their time. Adding an executive portrait and some behind the scenes snaps to an interview-style video is a smart way to leverage your total budget. For a small marginal additional fee you can take advantage of having your selected candidates (who will already have makeup and hair done onsite) on site for a quick professional headshot session as well. One of the more challenging aspects of organizing video projects using busy professionals is getting their schedules to align with a shooting schedule. This is even more complicated when travel is involved. Once that collossal effort has been made, it would be a wasted opportunity to NOT get their headshots and professional photos done at the same time. Think about it the when you book your next video shoot.

Photos taken during video shoots help scale content production

Every communications professional we work with has a busy and difficult job. Workplace stress is a tax on productivity and basic human happiness. Anything you can do to reduce it is a net gain to the company – and the people all companies rely on. On top of numerous other opportunities, generating, managing and producing a constant stream of new content is a thankless and never-ending task. Whenever possible if you can find opportunities to leverage one job to gain multiple content pieces you should grab it. Having a photographer available during a video shoot provides exactly that kind of value for money and time spent – allowing you to tick at least two items off your to-do list with one project. 

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Julian Haber Photographer
Julian Haber is an events, corporate portraits and conference photographer based in Montreal. He is the author of a book on freelancing and runs a busy boutique agency of creative professionals in the fields of photography, videography and design. |