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How to communicate brand consistency in event marketing

by Julian | May 1, 2016 | BRANDING, CONFERENCES, DIGITAL MARKETING, EVENTS, FOR CLIENTS

How to get your goose to keep laying golden eggs Companies spend a lot of time and money building and developing a recognizable brand. The purpose of a brand is to simplify and render the complex intelligible. With enough repetition, consistency and reliability, a...
It’s how you make them feel that matters

It’s how you make them feel that matters

by Julian | Sep 17, 2015 | BRANDING, CONFERENCES, DIGITAL MARKETING, EVENTS, FOR CLIENTS

I’ve attended a lot of digital marketing conferences recently, and noticed that a type of fatigue sets in to the hard core road warriors who fly from city to city, and conference to conference. While the topics change and conference organizers work hard to bring...

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