by Julian | Apr 16, 2018 | BRANDING, CONFERENCES, CORPORATE, EVENTS, FOR CLIENTS
Most event planners do not put lighting very high on their priority list, if at all, but it can make a difference in how the photos and videos from their event will look. While not every event can afford a lighting designer, just considering simple things like whether... 
by Julian | Aug 22, 2017 | DIGITAL MARKETING, EVENTS, FOR CLIENTS, FREELANCERS
What’s really happening at influencer marketing events I was recently hired to cover a blogger / influencer meet up in the fashion and beauty market. More and more often I find myself working these kinds of try-vertising, experiential marketing influencer party gigs... by Julian | Apr 10, 2017 | BRANDING, CONFERENCES, CORPORATE, EVENTS, FOR CLIENTS, PHOTOBOOTHS
Over the weekend I covered a large event at a beautiful historic location in Montreal (the Théatre St. James) which used to be an opulent and ornate old bank. It is a spectacular place for an event – commodious main event space and a secondary space in the... by Julian | May 1, 2016 | BRANDING, CONFERENCES, DIGITAL MARKETING, EVENTS, FOR CLIENTS
How to get your goose to keep laying golden eggs Companies spend a lot of time and money building and developing a recognizable brand. The purpose of a brand is to simplify and render the complex intelligible. With enough repetition, consistency and reliability, a... 
