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Why lighting matters for your event

Why lighting matters for your event

by Julian | Apr 16, 2018 | BRANDING, CONFERENCES, CORPORATE, EVENTS, FOR CLIENTS

Most event planners do not put lighting very high on their priority list, if at all, but it can make a difference in how the photos and videos from their event will look. While not every event can afford a lighting designer, just considering simple things like whether...
Can small brands leverage influencers?

Can small brands leverage influencers?

by Julian | Aug 22, 2017 | DIGITAL MARKETING, EVENTS, FOR CLIENTS, FREELANCERS

What’s really happening at influencer marketing events I was recently hired to cover a blogger / influencer meet up in the fashion and beauty market. More and more often I find myself working these kinds of try-vertising, experiential marketing influencer party gigs...

Where to put your photobooth at your event

by Julian | Apr 10, 2017 | BRANDING, CONFERENCES, CORPORATE, EVENTS, FOR CLIENTS, PHOTOBOOTHS

Over the weekend I covered a large event at a beautiful historic location in Montreal (the Théatre St. James) which used to be an opulent and ornate old bank. It is a spectacular place for an event – commodious main event space and a secondary space in the...

How to communicate brand consistency in event marketing

by Julian | May 1, 2016 | BRANDING, CONFERENCES, DIGITAL MARKETING, EVENTS, FOR CLIENTS

How to get your goose to keep laying golden eggs Companies spend a lot of time and money building and developing a recognizable brand. The purpose of a brand is to simplify and render the complex intelligible. With enough repetition, consistency and reliability, a...

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Recent Posts

  • The ‘-ness’ of things: a look inside how a designer thinks October 5, 2020
  • Breaking new ground September 21, 2020
  • Plan a family portrait session for your stay-cation July 9, 2020
  • Graduation photos like no other June 2, 2020
  • Bringing new life to archived event photos May 15, 2020
  • Healthy work from home habits from a longtime freelancer March 19, 2020
  • The impact of COVID-19 on freelance creatives March 10, 2020
  • Video vs. Animation: which is better? February 26, 2020
  • Flash vs. ambient light at events – which is better? February 4, 2020
  • Want to learn about creating animated videos for company training? January 21, 2020
  • How to manage ch-ch-changes in video projects? January 7, 2020
  • The Value of Style Guides for Corporate Headshots December 5, 2019
  • Changing course and starting fresh? Be bold! October 31, 2019
  • The Hidden Perils of a Shot List September 20, 2019
  • Running a fundraiser? Ask for a donation-in-kind. September 10, 2019
  • How to plan a headshot session September 5, 2019
  • Family Reunions – Where Every Photo Tells a Story July 15, 2019
  • Getting great photos from presentations in the round June 16, 2019
  • How to get the portrait you want May 10, 2019
  • Keeping clients happy in the collaborative economy April 5, 2019
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