by Julian | Sep 21, 2016 | BRANDING, CORPORATE, DIGITAL MARKETING, EVENTS, FOR CLIENTS
I was recently at a conference focussed on how big brands are using digital marketing to help grow and engage their target markets, and unsurprisingly, photography plays a huge role in helping marketers achieve their goals. One of the presenters threw up a slide... by Julian | Aug 18, 2016 | EVENTS, FOR CLIENTS
I’ve recently set up a series of business development meetings with potential clients whom I expected to be regular users of photographers for their events. I was surprised to learn that some of them had never hired a photographer to cover an event. This made me stop... by Julian | Jun 6, 2016 | CORPORATE, EVENTS, FOR CLIENTS, FOR PHOTOGRAPHERS, WEDDINGS
Making a living as a freelance photographer means you are going to work with a lot of different kinds of clients. That is actually your goal, and one of the perks of the job when you have them because from a business point of view, you’ve got a diversified... by Julian | Oct 23, 2015 | BRANDING, EVENTS, FOR CLIENTS, FOR PHOTOGRAPHERS
I was shooting an event in Toronto last week of an award dinner / fundraiser at a ritzy hotel with several very high-profile attendees. It was a fairly typical event, the kind I’ve covered hundreds of times before, with a pre-dinner cocktail hour in the lobby area of...